This book is mainly for those interested in pursuing a career in search engine optimization. It covers all the basics involved in modifying a site for better visibility as well as the history behind search engines. Some of the chapters which are engine specific are a bit outdated, but that is understandable considering how rapidly changes occur in this particular field. It belongs on the shelf of a search engine optimizer or any web professional who is interested in the in-depth information the it provides.
I do think that the companion CD is a piece of fluff and an unecessary addition.

This is the best book you can buy on search engine positioning hands down. If you are looking to do SEP yourself, this definitely is the book to get.

If you're totally new to SEP, or if you have already had experience with it, this book is invaluable to both categories of people. If you need some hand holding, start out at the beginning; otherwise, if you're more advanced, it's easy to jump from chapter to chapter. The book covers everything in great detail. It's a great learning tool as well as a great reference tool.

In addition to being a very informative book, Fredrick writes in a style that is easy to read. This book is huge, yet I read it in a single day.

You don't have to worry about the book going out of date, either, because Fredrick keeps updates to chapters on his site.

Before I read Fredrick's book, I thought I knew a few things about SEP. He helped me build on what I knew and corrected some of my misperceptions.

My site's traffic went from a couple hundred unique visitors each day, to nearly 10,000 unique visitors each day. And on top of that, this growth occurred in just 5 months.

If you are serious about generating more traffic to your site, this book is essential.

Fredrick is the authority on SEP.

This book can serve many different purposes: yes, it can help you kick start a career in the very competitive field of SEP (Search Engine Position -how clever, ah?); yes, it can help you boost your positionings, by the implementation of a handful of techniques, at the HTML code level, by helping you pick (maybe more, and) better keywords; and at the search engine level, itself.

However, there's a few things to take into consideration when jumping into it: this is not a quick fix book, meaning, SEP is almost an art with some very delicate balances (do I position this keyword in the title, or in two-three places throughout the first 25 words of the document?), and a very dynamic one. Also, any changes that effect the HTML in your site, or what/how you submit to search engines, can take several weeks until you can start seizing the results for it.

In order to stay current with the evolution of Web Design, and the brilliant skills of Web marketers who constantly outwit them (for a while) the algorithms Search Engines use to rank submissions vary from time to time. As a result of this, the contents of this book is almost like fresh bread: it's worth reading as soon as possible, because substantial portions of it (two thirds of it, to be more precise, which are devoted to specifics about the top Search Engines) can and will change over the course of the next few months/years.

Having said all of this, I highly recommend the book. I'm using it myself on a daily basis to help improve the rankings for the two web sites we manage at my work, and it's worked wonders for us. It can do the same for you, but get it quick!

Helmstetter and Metivier offer an all-encompassing perspective of the affiliate marketing industry in their book Affiliate Selling. Readers are introduced to a number of marketing concepts, strategies, and companies that will get them results. Readers will learn from some of the best people in the industry, including Amazon.com, one of the premier models of online affiliate marketing today!

Merchant companies large and small have set up elaborate partnerships with linking companies and others to market their products and services. Bags, books, clothing, computers, flowers, food, music CD's, and toys are among the more popular items marketed through referral programs today. Readers will learn about affiliate marketing companies who make a living by bringing merchant companies and individual Website operators, companies, and organizations together. BeFree, LinkShare, and Commission Junction are some of the leading affiliate solution providers cited in the book that readers should know about.

The readers of this book will learn how they can enhance the value of their Websites by linking with merchants offering products and services directly related to their own Website objectives. Consider a pet store owner linking up with a respected brand of high quality, high-protein dog food. Travel agencies can team up with manufacturers and distributors of name brand travel bags and luggage sets. A book reviewer could link up with an online book dealer to provide quick sales and delivery of books to his readers at substantial savings over traditional methods of buying books!

This book offers a great amount of technical help to business operators and Web developers by demonstrating how easy it is to set up effective Web page links. Banners, graphics, text, scripts, strategic placement of logos, and affiliate membership criteria are covered to make setting up shop easy. Screen shots provide readers with some outstanding examples of actual Websites that offer various forms and styles of affiliate linking!

Affiliate marketing through referral programs has a lot to offer merchants and their affiliates. Prospects are good for them to generate a lot of money in the years to come. Whether readers are merchants or prospective affiliates, this book will help them get linked up with the people they are looking for. The authors cannot guarantee success but they do a great job of preparing and encouraging their readers. Do you have what it takes to be the next Amazon.com?

The first chapter of this book alone is worth the price. The authors explain how affiliate programs are fundamentally redistributing power in terms of who is making money on the Web, and why, and how it's going to change even more dramatically in the future. And not just with the same tired affiliate program examples (Amazon, CDNow, etc.) but with next-generation companies like CrossCommerce.com who are doing automated magic for affiliates that will knock your socks off whether you've got 10 pageviews a month or a million.

For those who are new to affiliation, this book is the perfect starting point, though this must not overshadow the fact that "Affiliate Selling" is perhaps destined to become the bible of its category due to the forward-looking ideas and excellent creative tricks (combined with all the basics) that will have affiliate veterans getting out of bed in the middle of the night to try something new on his or her site. Don't miss this one!

Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.

The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.

I am also writing this review, as I selected this book from a list given to us in our MBA/MSE class. I thought that this book would be a good insight to B2B and how to come about with a strategy. The book actually elaborates on the first half on the differences between B2B and B2C, only to conclude that they are very similar with a major difference on who are the users : businesses only as opposed to businesses and consumers, no surprises here! There are also constant repetitions on the definitions of B2B throughout the book, and thus one never feels as if they are reading new material, but just a definition with different wording. The final chapters touch a little on some technical aspects required for the proper set up of a B2B. Mainly the types of software that should be used or language, such as JAVA, HTML and XML. Also they provide insight on the security aspect of B2B as well as the need and advantages of Virtual Private Networks (VPN). There is also some guidance on requirements for the success to building the proper B2B by creating partnerships and alliances, and the use of Intranet and extranet. The downfall here is that all this information is extremely vague, you will find passages which will state that XML compacts the information that you can place on a web page, thus accelerating the transfer rate, but that is as far as it gets. I would compare the information that I gathered in reading this book, to the information that I obtain when I read Business technology magazines: interesting, easy to comprehend, and vague. The most frustrating part of reading this book is to know that a lot of the information is already somewhat outdated, and that examples of the companies that are benchmarked are companies that today are in serious financial trouble.

The title of this book attracted my attention right away when I saw it on the reading list provided for the MBA/MSE class. My hope was that I would find a comprehensive and detailed action plan to guide me towards success in any e-commerce activities I might undertake in the near future.

Although brief, this book certainly covers the overall aspects of B2B. It provides a clear definition of B2B as opposed to B2C and goes on to successfully emphasize the urgency of taking B2B and change management seriously in order to stay ahead of the game on "internet time". The book is easy to read with the aid of e-transition success stories and real-time company examples throughout. It definitely helped me gain a more structured understanding of digital markets by categorizing online companies according to their function. In the latter chapters, it touches on the technology needed to support B2B and what to take into consideration when starting or designing a new B2B company. However, I do feel that it lacks the detail I was hoping to find and does have some repetition of concepts. The verdict: This book is more of an introduction to the subject and is a good starting point for anyone new to, or interested in, B2B e-commerce.

Bearing in mind that this was the first book I have read on E-commerce, I found Cunningham's book to be very informative and helpful. It defined alot of terms and concepts that I had heard of but didn't genuinely understand. For example, like most, I had heard of B2B e-commerce but I was unsure as to the differences between B2B and B2C. This book went into a sufficient amount of detail in this regard. It also used alot of relevant and current information to support its statements. It was comprehensive in that it had alot of helpful do's, do-not's, and how-to's when creating a B2B business. For a "beginner" book I felt Cunningham's work was a tremendous success. It had a sufficient level of technical detail without losing me in a myriad of techie terms that would have left me yawning and wondering what I had just read. I would recommend this book to anyone considering a B2B venture, or someone who is merely educating themself.

Steve O'Keefe is generous in sharing his knowledge in this highly readable, practical book that not only tells you what to do but exactly how to do it. There are pearls on every page. O'Keefe has a keen understanding of the psyche of the web and those who access it. He also has a terrific attitude, telling you about the mistakes he made and how he turned them to his advantage. Readers will put his advice to work immediatel

I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of resources the online marketer can really use. A lot of marketing books cater to only the big corporations. This book is for anyone who wants to learn how to do Internet Promotion the right way, for Free.

This book is so ridiculously good, I barely know where to begin. If you have a web site to promote, this book offers advice and inside tips you simply cannot get anywhere else at any price. I've been in the web business since 1993 (http://www.e-media.com) and I've read (or skimmed) just about everything that's come out about business on the Internet and attended so many conferences as a speaker and attendee I've lost count. "Publicity on the Internet" is absolutely the most detailed, the most practical, the most real resource I've encountered in this field bar none. Even if you don't have a web site to promote and are just trying to get insight into what's really going on in the online world, I'd say this is the best introduction to the topic I've seen

I had not read any marketing books for a while and I was curious to discover loyalty.com. A study of the impact of the Internet on Customer Relationship Management looked promising. All in all, this book is quite interesting but I expected more. The focus is more on the benefits of CRM than on the impact of the Internet on the field. If you are already convinced that successful companies treat their clients personally and adapt their marketing campaigns to their profiles, you already know the main message of the book. The numerous examples mentioned in the book will confirm what you thought and believed in. What about the Internet? Well, it appears that CRM still relies on old recipes like loyalty cards, call centers and personalized mail. Of course, gathering information about customers visiting a web-site helps and e-mails are a new and cheap way of communication. Finally, CRM seems more appropriate to B2C than B2B. Most examples in the book are companies selling to individuals. The only chapter dealing with B2B is not very detailed. I cannot say that I did not enjoy reading this book even though I did not learn much. Marketing books are often refreshing readings for people not actively involved in sales and marketing. loyalty.com is well written and properly documented. It is a good introduction to CRM.

Wow. This book really shook some of my assumptions and prejudices about CRM. I've been consulting for businesses about how to build market share and brand value for sixteen years, but I feel as if I've only just learned how loyalty actually works. I don't think anyone can claim to understand customer relationships until they've read this book. Plus it's clearly, succinctly and memorably written. A real gem, and a must-have for everyone in marketing.

This book is a delightful result of Frederick Newell's recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he's a bit of a "geezer" - because his 1997 book, The New Rules of Marketing, lacked a Web component, which undermined its newness. In an effort to rectify that, he reconciles the impressive database-mining and customer relationship concepts from his earlier book with today's rapidly changing cyber-marketing theories and practices. Newell clearly is excited by what he has belatedly learned about the Web's potential, and provides on-target case studies to support his points. We [...] recommend this book to all marketers - especially to those in retail. Those who are new to Web business will find it particularly useful.

This book is worth having for the Money Management techniques alone!!Some of the chart patterns have been around for a while and are good stand alone, but when coupled with some of his other easy to follow analysis ideas makes this a must read for all traders whether it be end of Day or Intraday. This book contains vital information that Larry normally only discloses in his Million Dollar Challenge Seminars (MDC 2000). He gives examples of these techniques in action -not just selected winners- but a whole year of take you by the hand trading examples. Momentum indicators, %R all uniquely blended in an easy to follow daily trading ritual. Excellent and enjoyable.

No, there is no Holy Grail to successful trading, but Williams has come as close as any to demonstrating successful methods that have worked year in, year out. You won't find any left handed smoke shifting fibbo-elliot dangle waves here. Just thoughtful research and methods which enable any trader to maximize their chances of consistant, succesful trading. Larry Williams is the real deal. Don't beleive the naysayers- He is a rarity in the world of book writing, seminar giving sooths. He also makes real money trading real time. Buy it, but more importantly, read it.

I have read most of Larry's books and this one is by far his best. If you are serious about trading futures online then this book is a must have.

As Hagel has done in his other books, he successfully synthesizes a signficant emerging trend into some provocative concepts and models. The three phases of restructuring, reduced cost of interaction, notions of loosely coupled process networks, unbundling/rebundling, etc. are all provocative and applicable concepts. There is much that I liked alot in this book and many new and interesting examples bring his ideas to life. I have already handed out over 50 copies of this books to friends and associates.

As with Hagel's other books, however, some of the concepts are taken too far almost to the point of being contrived...or to an unpractical level of abstraction. I think he actually could have left the almost "technical" explaination of the Web services grid out entirely. Components of the Web-services architecture don't tie to the rest of the book. A non-technical exec could skip/skim that chapter entirely and not miss much and still gain lot's from the book. Bottom line: Web-services (2nd Generation Web apps) facilitates easy connections between systems and building and extended real-time enterprise(big deal) but is still very much a work in progress...with lot's of value to be achieved today while remainder of grid is maturing.

I think there will be many more books written on this topic. The next logical one would examine and model the economics of process networks and rebundling while providing examples of rebundling and likely incorporate offshore/low-cost sourcing...and illustrate the practical tradeoffs, returnes, risks, against the existing human capital.

Great start!

Out of the Box provides a visionary approach to the promises of this new web programming and architecture called web services. In the second chapter he warns the ready about the writing becoming technical challenging but does a fair job of bringing the technology to the beginner's level. Perhaps more business books should help executives understand Internet technology so that the complexity could be appreciated in a realistic light. As with many books which try to predict future trends in Internet technology in business, Hagel works from a limited number of examples and tends to overuse some. The main weakness of the book is what many who purchase IT consulting services understand too well - early applications of new technology can easily be overpromised and deliver disappointing or more costly results. However, the book's strength is its forward-looking application of a technology that does indeed have great potential.

Too many people perceive Out of the Box as a "technology" book. To some extent, John Hagel fosters this impression by using a sub-title that focuses on Web services technology. In fact, this is a very insightful book on business strategy - both on the substance of business strategy and the process of business strategy. This insight is starting to be recognized - Strategy and Business (the publication of Booz Allen Hamilton) recently designated Out of the Box as one of the Best Business Books of 2002 and they placed it firmly in the Strategy category. Anyone interested in strategy needs to read this book.

Even though my company decided not to use Spectra we found this book to be fairly helpful in allowing us to determine the softwares good and bad sides.

This book didn't meet my expectations. To start, the UI of the webtop in spectra 1.5 has been considerably modified from 1.0 in a number of areas. The book examples often don't match up with the new UI. Second, the book seems to be cobbled together without much cohesion. Trying to create the sample app has become a contest to see if you can figure out what they want you to do. Since there aren't a whole lot of books out there on spectra, this may be your only recourse but don't expect too much.

If you are looking for a high-level description of Spectra implementation, this book has about 700 pages more than are necessary--but the other 200 pages will fill in many of the gaps of the Allaire documentation. Easy to read for non-coders, lots of sample code for programmers.

I read a lot of computer business books and this was certainly one of the best written. The first part of the book was more interesting for someone who hasn't already thought about how to position a Web site. I preferred the second part because it had concrete advice that wasn't the usual sales/marketing fluff. I'd recommend this book to anyone who's heard a lot about content sites, and wants to learn more about what can make them (more or less) successful. Good read.

It's very refreshing to read a book that criticizes commerce-enabled sites less so for their obvious user-interface flaws, and more for their ability to drive revenue. Let's face it: only the big players like Yahoo can draw enough revenue from advertising to sustain themselves. The Web has matured enough, the consumer base has grown immensely, and the lessons have been learned from the first go-round at selling content. This book is an excellent primer on how to win more business for your web site.

This book gave me a solid overview of the mechanics of why some content Web sites work for the consumer. If you're looking for HTML templates, this is not the right book for you. If you're more into the business aspects, this is a great book for you to read.